Discover the Science of Skin Transformation
Lines and Wrinkles Back
You may not realize it, but you’re involved, perhaps deeply, with Joe (Joe Lewis), even though you may have never met him! Just have a look in your bathroom vanity cabinet or handbag; If it contains a product with alpha-hydroxy acid (AHA), Idebenone, or Botanical Complex™, you’re likely relying on Lewis to put your best face forward. Lewis sourced and introduced these ingredients for some of the skin care industries’ most innovative breakthrough anti-aging products.
That’s why in the beauty industry, he’s not just a chemist, he’s a pioneer of cosmeceuticals. Lewis is a classic overachieving entrepreneur with more than 30 years’ experience as a skin-care and pharmaceutical product formulator. That he’s the beauty industries’ best kept secret, and not a brand name like many dermatologists, has less to do with modesty than with his quest for new anti-aging solutions: finding new anti-aging skincare ingredients, often from academic labs completely unrelated to the cosmetic industry, and bringing them into skin-care’s big time.
The business model of Lewis and his business partner, Joe DiNardo, also a master product formulator and toxicologist, might be unusual, but it’s impressively successful. The two (known to some as “the Joe’s) invested years of scientific research, coupled with large amounts of R&D dollars, to bring new anti-ageing technologies to the marketplace. These top anti-ageing technologies, both pharmaceutically and medically endorsed, have been presented at the largest dermatology meetings in the world and in world renowned peer reviewed medical journals.
PRIORI® , The Anti-Ageing Authority, is the most innovative source of anti-ageing science and proprietary patented technologies for the professional skincare market worldwide that are simply not available through any other professional skincare brands. PRIORI® provides beauty professionals with unparalleled treatments and anti-ageing regimens, to experience a whole new level of skin rejuvenation beyond traditional cosmeceuticals.
PRIORI® comes from the Latin phrase “a priori ” meaning from cause to effect. The name superbly describes our theory on the proper treatment of skin ageing – from its source thereby delivering the best effect. Consider PRIORI® to be your PRIORITY when it comes to skincare therapy.